Recommendation Systems

Personal services, salons, spas, fitness centers, and wellness providers, occupy a unique space in AI liability. These businesses combine intimate personal relationships with increasingly sophisticated technology: AI that books appointments, recommends treatments, analyzes skin and hair, suggests fitness regimens, and “personalizes” experiences. When these algorithms fail or discriminate, the harm is often deeply personal.

Retail and e-commerce represent one of the largest deployments of consumer-facing AI systems in the economy. From dynamic pricing algorithms that adjust millions of prices in real-time to recommendation engines that shape purchasing decisions, AI now mediates the relationship between retailers and consumers at virtually every touchpoint.