Fitness AI

Personal services, salons, spas, fitness centers, and wellness providers, occupy a unique space in AI liability. These businesses combine intimate personal relationships with increasingly sophisticated technology: AI that books appointments, recommends treatments, analyzes skin and hair, suggests fitness regimens, and “personalizes” experiences. When these algorithms fail or discriminate, the harm is often deeply personal.

The fitness and wellness industry has embraced artificial intelligence with remarkable speed. AI personal trainers now coach millions through smartphone apps. Smart gym equipment adjusts resistance in real-time based on user performance. Wearable devices track everything from heart rate variability to sleep cycles, feeding data into algorithms that prescribe exercise regimens, nutrition plans, and recovery protocols.