Advertising & Marketing AI Standard of Care
··12 mins
Artificial intelligence has transformed advertising from an art into a science, and a potential legal minefield. AI systems now write ad copy, generate images, target consumers with unprecedented precision, and even create synthetic spokespersons that never existed. This power comes with significant legal risk: the FTC has made clear that AI-generated deception is still deception, and traditional advertising law applies with full force to automated campaigns.